# M. Wasay Ijaz > Creative Director. Creative direction for brands that have to sell. I am a creative director and multidisciplinary designer based in Lahore, working remotely with teams worldwide. At Vistoria, a technology company building digital products and AI systems for businesses and institutions across Africa, I manage product design, rebranding and performance design for projects across the region. I work AI first. Research, concepts, prototypes and production assets move through AI models and agents alongside the design team, which keeps iteration fast and leaves more time for the decisions that matter. Before Vistoria I led the creative at Cosmo, directing seven designers across a 20+ brand portfolio spanning fintech, telehealth, fitness, real estate and web3. My work runs across identity, packaging, editorial, product and interface, interior visualisation and campaign, and it is judged on one thing: whether it sells. I hold an MFA in Art and Design, where I won a Gold Medal, and a Bachelor of Architecture. ## Contact - Email: mwasayi@live.com - Phone: +92 321 4686804 - Location: Lahore, Remote. EU overlap, ~4hr US East. - LinkedIn: https://www.linkedin.com/in/colossalqureshi - YouTube: https://www.youtube.com/@mwasayi - X: https://x.com/MWasayI - Behance: https://www.behance.net/mwasayi - Commissions: https://mwasayi.com/commissions ## Experience - 2026–now: Creative Project Manager, Vistoria. Product design, rebranding and performance design for technology projects across Africa, run on an AI-first workflow. Formerly Talo Innovations, renamed in January 2026. - 2026–now: Studio Lead, Lahore Leeds University, AUREA. Lead the first and second-year Integrated Foundation Studio and Digital Design Fundamentals: briefs, critiques and assessment. - 2023–2026: Brand & Design Manager, Creative Lead, Cosmo. Led 7 designers across a 20+ client portfolio. Directed creative for performance accounts spending $500K+ a year and shipped 200 SEO landing pages in one day. - 2024–2025: Project Manager, Talo Innovations. - 2023–2024: Product Designer, Talo Innovations. - 2022–2023: Creative Director, Agency 84. Product design for Web3 exchanges and dApps, turning complex blockchain logic into clear interfaces. - 2021–2022: Creative Head, Xiaomi Mi Store Pakistan, Smartlink. Web, social and retail creative under global Xiaomi standards. Led the Mistore.pk app redesign. - 2020–2021: Art Lead, Hive Metrics. Digital, print and storefront design for 17 fashion and corporate brands. - 2020: Lead Designer, Celer Innovations. National campaigns for Osaka and Volta, including Osaka x HBL. - 2017–2019: Senior Designer, Photographire. Identities and social campaigns for early-stage startups. ## Education - MFA, Art & Design Studies, Beaconhouse National University, 2022–2024, Gold Medal, Distinction - Bachelor of Architecture, NUST, Islamabad, 2015–2020 ## Results - 37,000+ leads a quarter: US land marketplace, at a $5.69 cost per lead - 4.4x peak return on ad spend: Paid-social creative, up to 4.4x in its strongest week - 2,483 pre-sale signups: Canadian fitness launch, at about CA$10 each - $500K+ yearly ad spend directed: Creative behind performance accounts at Cosmo - 200 landing pages in one day: Shipped on a shared Figma system with AI-assisted production - 20+ brands in one portfolio: Led 7 designers inside a 22-person growth team ## Disciplines Brand strategy, Creative direction, Paid-social creative, Design systems, Creative operations, Visual identity, Product design, Team leadership, E-commerce ## Tools - AI: Claude, Codex, Antigravity, Grok, DeepSeek, Kimi K3, Z.ai - Design: Figma, Adobe Suite, pen.dev, Open Design - 3D & visualisation: Blender, Rhino, SketchUp, Lumion - Workspace: Notion, Obsidian, Google Drive ## Work ### interfaces (https://mwasayi.com/interfaces) - [NextGen Football](https://mwasayi.com/studio?proj=nextgen-football) (NextGen, Product Design, 2024): Product design and brand direction for a football platform. Interface and experience work for a football product, paired with brand direction so the app and identity move together. Outcome: Core product screens and brand direction. - [Digs Cleaning](https://mwasayi.com/studio?proj=digs-cleaning) (Digs, Product Design, 2024): Interface and experience design for a cleaning services product. A booking and management experience for a cleaning service, designed in Figma from flows through interface. Outcome: A clean product interface and flow set. - [Clean & Co.](https://mwasayi.com/studio?proj=clean-and-co) (Clean & Co., Product Design, 2023): Product interface design for a home services brand. Interface work for a home cleaning brand, focused on a simple path from browse to booking. Outcome: A focused product interface. - [Evolve Strength](https://mwasayi.com/studio?proj=evolve-strength) (Evolve Strength (Cosmo), Web Design, 2026): Website and launch experience for a Canadian fitness chain, built at Cosmo. Cosmo led the creative and landing experience for a new Evolve Strength location launch, from the marketing site through the pre-sale funnel. Outcome: The launch drove 2,483 pre-sale signups at roughly CA$10 per signup before the doors opened. - [FeelAttune](https://mwasayi.com/studio?proj=feelattune) (FeelAttune (Cosmo), Web Design, 2026): Landing pages and ad creative for a wellness and telehealth brand, built at Cosmo. A conversion-focused set of landing pages and paid-social creative, designed as one system so message and visual stay tight across the funnel. Outcome: A landing and ads set ready to run across paid channels. - [Styla](https://mwasayi.com/studio?proj=styla-barber) (Styla (Cosmo), Product Design, 2026): A barber booking app and website, designed end to end at Cosmo. Product design for both sides of a barber marketplace: the customer booking flow and the barber-facing tools, plus the marketing site. Outcome: A complete product interface across user and barber apps. - [AG7](https://mwasayi.com/studio?proj=ag7-product) (AG7 (Cosmo), Product Design, 2026): Product interface design for AG7, built at Cosmo. Interface and experience work for the AG7 product, designed from flows through to final screens. Outcome: A resolved product interface. - [FOODONATE App](https://mwasayi.com/studio?proj=foodonate-app-uiux) (FOODONATE, Product Design): Product and interface design for the FOODONATE app. Interface and experience work for FOODONATE, designed end to end from flows through to final UI. Outcome: A clean, shipped product interface. - [Eevoke](https://mwasayi.com/studio?proj=brand-identity-system-website-uiux-eevoke) (Eevoke, Web Design): Brand identity system and website for Eevoke. Identity system and website for Eevoke, designed together so the brand and the product site move as one. Outcome: A brand and website set handed to development. - [Nauroz](https://mwasayi.com/studio?proj=brand-identity-and-website-uiux-nauroz) (Nauroz, Web Design): Brand identity and website for Nauroz. Identity and website for Nauroz, designed together so the brand carries cleanly into the product site. Outcome: A brand and website set. - [Kiddie Co](https://mwasayi.com/studio?proj=web-and-social-media-campaign-kiddie-co) (Kiddie Co, Web Design): Website and social campaign for Kiddie Co. A marketing site and social campaign for Kiddie Co, designed to convert while staying playful and on brand. Outcome: A responsive site and campaign set. - [Assignment Co Website](https://mwasayi.com/studio?proj=university-assignment-co-website-uiux) (Assignment Co, Web Design): Website and interface design for Assignment Co. A marketing and product site for Assignment Co, designed to convert while staying on brand. Outcome: A responsive site handed to development. - [DSHRED](https://mwasayi.com/studio?proj=dshred-web-artworks) (DSHRED, Web Design): Web artworks for DSHRED. A set of web artworks and page designs for DSHRED, built to feel bold and consistent. Outcome: A resolved web artwork set. - [The Citizen Warrior](https://mwasayi.com/studio?proj=the-citizen-warrior-product-design) (The Citizen Warrior, Product Design): Product and interface design for The Citizen Warrior. Interface and experience work for The Citizen Warrior, designed end to end from flows through to final UI. Outcome: A clean, shipped product interface. - [Hamyk](https://mwasayi.com/studio?proj=hamyk-product-design) (Hamyk, Product Design): Product and interface design for Hamyk. Interface and experience work for Hamyk, designed end to end from flows through to final UI. Outcome: A clean, shipped product interface. - [Food Delivery App](https://mwasayi.com/studio?proj=food-delivery-app-illustrations) (Food Delivery App, Product Design): Product design and custom illustration for a food delivery app. Interface work paired with a bespoke illustration set for a food delivery app, so the product feels warm and consistent. Outcome: A product interface with a matching illustration system. - [Dugout](https://mwasayi.com/studio?proj=dugout-logo-website-uiux) (Dugout, Product Design): Logo, website and product design for Dugout. Identity and product design for Dugout, from the mark through the website and interface. Outcome: A brand and product set. ### atelier (https://mwasayi.com/atelier) - [Saffiyah](https://mwasayi.com/studio?proj=saffiyah) (Saffiyah, Art Direction, 2024): Editorial art direction for a modest fashion label, built around restraint and light. Saffiyah needed an editorial identity that carried the clothing without overpowering it. The direction leans on warm neutrals, natural light and quiet framing so the garments lead every frame. Outcome: A seasonal lookbook and campaign set that reads as one considered body of work across print and social. - [Solaly](https://mwasayi.com/studio?proj=solaly) (Solaly, Art Direction, 2024): Product and editorial direction for a leather goods line, styled to feel crafted and durable. The work sets the bags against textured, tonal scenes so material and make read first. Styling and light do the selling. Outcome: A cohesive product and editorial set ready for catalogue and social use. - [Tuffy Organics](https://mwasayi.com/studio?proj=tuffy-organics) (Tuffy Organics, Packaging and Art Direction, 2024): Packaging and art direction for an organic skincare brand from identity through the shelf. Tuffy needed a packaging system that looked clean and natural without the tired organic cliches. The identity, packaging and product photography were built as one system so the brand holds together in hand and on screen. Outcome: A full packaging and art direction set spanning identity, structure and campaign imagery. - [Shehnai Wedding Formals](https://mwasayi.com/studio?proj=afrozeh-shehnai) (Afrozeh, Fashion, Art Direction, 2020): Art direction and catalogue design for Afrozeh's Shehnai wedding formals, a luxury bridal and festive collection. Afrozeh needed a full visual system for its Shehnai wedding formals line. The work covered cover art, editorial layout, and the retouch and colour direction that carries a bridal collection across print and social. Outcome: A cohesive luxury catalogue that presented the collection with an editorial, high fashion tone, consistent across every page and placement. - [Rangoon Collection Vol. 06](https://mwasayi.com/studio?proj=ramsha-rangoon) (Ramsha, Fashion, Art Direction, 2020): Catalogue art direction for Ramsha's Rangoon Vol. 06, a printed lawn collection. Ramsha's Rangoon line needed a seasonal catalogue that let the prints lead. The work set the grid, pacing and colour treatment across the full range of designs. Outcome: A clean, print forward catalogue that kept the focus on the fabric while holding a consistent brand rhythm. - [Riwayat Luxury Linen](https://mwasayi.com/studio?proj=ramsha-riwayat) (Ramsha, Fashion, Art Direction, 2020): Catalogue art direction for Ramsha's Riwayat luxury linen winter collection. A winter luxury linen range that needed a warmer, richer treatment than the summer lines. Layout, colour grade and cover art were built to match the heavier fabric and festive intent. Outcome: A catalogue with a warm, premium tone that read as clearly seasonal and distinct from the brand's lawn work. - [Zeest Embroidered Collection '20](https://mwasayi.com/studio?proj=azal-zeest) (Azal, Fashion, Art Direction, 2020): Catalogue and campaign art direction for Azal's Zeest embroidered collection. Azal's Zeest line needed catalogue and social visuals that showed the detail of the embroidery without clutter. The layout gave each design room and a consistent editorial frame. Outcome: A restrained, detail first presentation that let the embroidery carry the collection. - [Chiffon Collection Vol. 13](https://mwasayi.com/studio?proj=emaan-adeel-chiffon) (Emaan Adeel, Fashion, Art Direction, 2020): Catalogue art direction for Emaan Adeel's Chiffon Vol. 13, a festive chiffon collection. A festive chiffon range that called for a softer, more feminine visual system. Cover art, layout and colour direction were tuned to the lighter fabric and occasion wear. Outcome: A soft, occasion led catalogue that matched the collection's festive positioning. - [Summer & Winter Collections 2021](https://mwasayi.com/studio?proj=circles-collections) (Circles, Fashion, Art Direction, 2020): Full season art direction for Circles, spanning both the summer and winter 2021 collections. Circles needed a visual system that could carry two full seasons while staying recognisably one brand. The work covered campaign key visuals, catalogue layout and the social roll out for both drops. Outcome: A single, coherent visual language that held across two seasons and a large volume of catalogue and social output. - [Web & Social Campaign](https://mwasayi.com/studio?proj=mahum-asad) (Mahum Asad, Fashion, Campaign, 2020): Web and social media campaign art direction for fashion label Mahum Asad. A campaign built for web and social first, translating the label's collection into scroll ready key visuals and a consistent feed system. Outcome: A campaign that carried the label's look cleanly across web and social placements. - [Re-designed Winter 2020 Campaign](https://mwasayi.com/studio?proj=shoebox-winter-2020) (Shoebox, Fashion, Campaign, 2020): A redesigned winter 2020 campaign for footwear and fashion brand Shoebox. Shoebox's winter campaign needed a refreshed look. The redesign reset the art direction, layout and colour to give the season a sharper, more current feel. Outcome: A cleaner, more current winter campaign that lifted the brand's seasonal presentation. - [Summer Collection Campaign](https://mwasayi.com/studio?proj=summer-collection-campaign) (Fashion Brand, Fashion, Campaign, 2020): Art direction and campaign design for a summer fashion collection. A summer collection campaign covering key visuals and the supporting layout system for launch across print and social. Outcome: A bright, season appropriate campaign delivered as a complete visual set. - [Fashion Websites](https://mwasayi.com/studio?proj=fashion-websites) (Fashion Brands, Fashion, UI/UX, 2020): Web and UI design explorations for fashion brands, focused on scroll and storytelling. A set of fashion focused web designs exploring how a collection reads as you scroll, balancing editorial imagery with commerce. Outcome: Scroll led web concepts that treated the collection as a story rather than a grid of products. - [Airhead (Alghanim Marine)](https://mwasayi.com/studio?proj=airhead-products-for-alghanim-marine) (Alghanim Marine, Packaging): Packaging and art direction for Airhead products at Alghanim Marine. Packaging system and product imagery for Airhead, built as one so the brand holds together in hand and on screen. Outcome: A packaging and art-direction set. - [Shehnai (Afrozeh)](https://mwasayi.com/studio?proj=shehnai-wedding-formals-fashion-catalogue-afrozeh) (Afrozeh, Art Direction): Fashion catalogue art direction for Afrozeh Shehnai wedding formals. Styling, photography direction and layout for Afrozeh Shehnai wedding formals, built so the catalogue reads as one considered set. Outcome: A cohesive fashion catalogue. ### identities (https://mwasayi.com/identities) - [FAAM](https://mwasayi.com/studio?proj=faam) (FAAM, Branding and Identity, 2024): A branding and identity system built to scale across product and marketing. FAAM needed a flexible identity: a confident mark, a type and colour system, and rules that hold up as the brand grows. Outcome: A complete identity system with logo, palette and usage laid out for a growing team. - [Volta Batteries](https://mwasayi.com/studio?proj=volta-batteries-branding-social-media) (Volta Batteries, Branding and Identity): Brand identity and social system for Volta Batteries. A complete identity for Volta Batteries: mark, type, colour and a social system that keeps it consistent. Outcome: A flexible identity and social set. - [Vozai](https://mwasayi.com/studio?proj=vozai-logo-branding) (Vozai, Branding and Identity): Logo and brand identity for Vozai. A complete identity for Vozai: mark, type, colour and the rules that keep it consistent as it scales. Outcome: A flexible identity system ready to roll out. - [Dasani Launch](https://mwasayi.com/studio?proj=dasani-launch-branding) (Dasani, Branding and Identity): Launch branding for Dasani. Identity and launch creative for Dasani, built to land a clear, consistent first impression. Outcome: A launch identity set. - [One Degree](https://mwasayi.com/studio?proj=art-direction-brand-identity-one-degree) (One Degree, Branding and Identity): Brand identity and art direction for One Degree. A complete identity and art direction for One Degree, built to hold together across touchpoints. Outcome: A flexible identity and art-direction set. - [My Mart](https://mwasayi.com/studio?proj=my-mart-branding-and-identity) (My Mart, Branding and Identity): Brand identity and visual system for My Mart. A complete identity for My Mart: mark, type, colour and the rules that keep it consistent as it scales. Outcome: A flexible identity system ready to roll out. - [Untitled](https://mwasayi.com/studio?proj=untitled-logo-and-brand-identity) (Untitled, Branding and Identity): A logo and brand identity system. A complete identity: mark, type, colour and the rules that keep it consistent as it scales. Outcome: A flexible identity system. - [UChenab](https://mwasayi.com/studio?proj=uchenab-branding-and-identity) (UChenab, Branding and Identity): Brand identity and visual system for UChenab. A complete identity for UChenab: mark, type, colour and the rules that keep it consistent as it scales. Outcome: A flexible identity system ready to roll out. - [Pew Pew Pew](https://mwasayi.com/studio?proj=pew-pew-pew-branding-identity) (Pew Pew Pew, Branding and Identity): Brand identity for Pew Pew Pew. A complete identity for Pew Pew Pew: mark, type, colour and the rules that keep it consistent. Outcome: A flexible identity system. - [Reach Teach](https://mwasayi.com/studio?proj=reach-teach-logo) (Reach Teach, Branding and Identity): Logo and identity for Reach Teach. A complete identity for Reach Teach: mark, type and colour built to stay consistent. Outcome: A flexible identity set. - [Second Cup](https://mwasayi.com/studio?proj=second-cup-branding) (Second Cup, Branding and Identity): Brand identity for Second Cup. A complete identity for Second Cup: mark, type and colour built to stay consistent. Outcome: A flexible identity set. - [Westeros Cafe](https://mwasayi.com/studio?proj=westeros-cafe-branding) (Westeros Cafe, Branding and Identity): Brand identity for Westeros Cafe. A complete identity for Westeros Cafe: mark, type and colour built to stay consistent. Outcome: A flexible identity set. - [Evlilik](https://mwasayi.com/studio?proj=evlilik-re-branding) (Evlilik, Branding and Identity): A rebrand and identity system for Evlilik. A complete rebrand for Evlilik: mark, type, colour and the rules that keep it consistent as it scales. Outcome: A flexible identity system. ### structures (https://mwasayi.com/structures) - [The Temporal City](https://mwasayi.com/studio?proj=the-temporal-city) (MA Thesis, MA Thesis, 2025): A speculative design thesis on cities that change with time rather than fixed plans. Part of an MA thesis exploring how urban form could respond to time, use and change instead of static zoning. The work pairs written research with rendered speculative environments. Outcome: A visual research body that frames the argument through built and rendered scenes. - [The Decentralized City](https://mwasayi.com/studio?proj=the-decentralized-city) (MA Thesis, MA Thesis, 2025): A thesis chapter imagining urban systems without a single centre. A companion study on decentralised urban structure: how infrastructure, density and movement reorganise when there is no single core. Outcome: Speculative plans and renders that make the decentralised model legible. - [Post-Aesthetic Series](https://mwasayi.com/studio?proj=post-aesthetic-series) (MA Thesis, MA Thesis, 2025): A visual research series questioning what comes after aesthetics as we frame them now. A speculative series probing where visual culture heads once current aesthetic rules stop holding. Research led, image driven. Outcome: A cohesive image series that carries the thesis argument. - [Mr. Chohan's Residence](https://mwasayi.com/studio?proj=mr-chohans-residence) (Private, Interior, 2023): Interior design and photoreal visualisation for a private residence. A residential interior worked from layout through material and light, then rendered so the client could walk the space before it was built. Outcome: A set of photoreal interior renders across the key rooms. - [Office Interior Posters](https://mwasayi.com/studio?proj=poster-designs-for-office-interior) (Poster Series, Interior and Space): A poster series designed for an office interior. A set of graphic posters made to live on the walls of an office interior, tuned to the space and its light. Outcome: A resolved poster series for the space. - [Speakers Lounge, National Assembly](https://mwasayi.com/studio?proj=national-assembly-speaker-lounge-interior) (National Assembly of Pakistan, Interior and Space): Interior design and visualisation for the Speakers Lounge at the National Assembly. Space, material and light worked through for the Speakers Lounge, then visualised so the result is clear before it is built. Outcome: A resolved interior with visualisation. - [Korea Pakistan Research Lab](https://mwasayi.com/studio?proj=korea-pakistan-research-lab-design-proposal) (Design Proposal, Interior and Space): A design proposal and visualisation for a Korea Pakistan research lab. Architectural design and visualisation for a research lab proposal, worked from concept through rendered scenes. Outcome: A resolved proposal with visualisation. - [Taxila Museum](https://mwasayi.com/studio?proj=taxila-museum-re-design) (Taxila Museum, Interior and Space): A redesign and visualisation for Taxila Museum. Space, material and light worked through for a Taxila Museum redesign, then visualised so the result is clear before it is built. Outcome: A resolved redesign with visualisation. - [Taxila Railway Station](https://mwasayi.com/studio?proj=taxila-railway-station) (Taxila, Interior and Space): Architectural design and visualisation for Taxila Railway Station. Space, material and light worked through for the station, then visualised so the result is clear before it is built. Outcome: A resolved design with visualisation. ### signals (https://mwasayi.com/signals) - [Xiaomi Mi Store Pakistan](https://mwasayi.com/studio?proj=xiaomi-mi-store-pakistan) (Xiaomi Mi Store Pakistan, Social and Performance, 2021): A high volume run of social carousels and ad creative for Xiaomi's Pakistan store. Ongoing performance and social creative for product drops and promotions: carousels, ads and campaign sets built to move fast and stay on brand. Outcome: A large library of carousel and ad creative across products and campaigns. - [Osaka Service Plan](https://mwasayi.com/studio?proj=osaka-service-plan) (Osaka, Design): Design work for Osaka. A multidisciplinary design piece for Osaka. Outcome: A resolved design set. - [PSL V 2020 Osaka](https://mwasayi.com/studio?proj=psl-v-2020-osaka) (Osaka, Social and Campaign): Campaign creative for Osaka around PSL V 2020. Social and campaign creative for Osaka tied to PSL V 2020: key visuals and campaign sets. Outcome: A campaign creative set across formats. - [MiForUs (Xiaomi)](https://mwasayi.com/studio?proj=miforus-xiaomi-mistore-pakistan) (Xiaomi Mi Store Pakistan, Social and Campaign): MiForUs campaign creative for Xiaomi Mi Store Pakistan. Social and campaign creative for the Xiaomi MiForUs program in Pakistan. Outcome: A campaign creative set. - [Redmi 9T (Xiaomi)](https://mwasayi.com/studio?proj=redmi-9t-xiaomi-mistore-pakistan) (Xiaomi Mi Store Pakistan, Social and Campaign): Redmi 9T launch creative for Xiaomi Mi Store Pakistan. Social and campaign creative for the Redmi 9T launch in Pakistan. Outcome: A launch campaign set. - [Xiaomi Sale Key Visuals](https://mwasayi.com/studio?proj=sale-key-visuals-xiaomi-mistore) (Xiaomi Mi Store Pakistan, Social and Campaign): Sale campaign key visuals for Xiaomi Mi Store Pakistan. Performance and social creative for a Xiaomi sale: key visuals, ads and campaign sets built to move fast and stay on brand. Outcome: A campaign creative library across formats. - [Xiaomi Pakistan Day Sale](https://mwasayi.com/studio?proj=pakistan-day-sale-xiaomi-mistore) (Xiaomi Mi Store Pakistan, Social and Campaign): Pakistan Day sale creative for Xiaomi Mi Store Pakistan. Social and campaign creative for a Xiaomi Pakistan Day sale, built to move fast and stay on brand. Outcome: A campaign creative set. - [Xiaomi Awareness Ads](https://mwasayi.com/studio?proj=awareness-ads-for-xiaomi-mistore) (Xiaomi Mi Store Pakistan, Social and Campaign): Awareness ad creative for Xiaomi Mi Store Pakistan. Social and campaign creative for a Xiaomi awareness push across formats. Outcome: A campaign creative set. ### studies (https://mwasayi.com/studies) - [Album Covers](https://mwasayi.com/studio?proj=photographire-client-album-covers) (Photographire, Art Direction): Album cover art direction for Photographire clients. Cover art direction and layout across a set of client albums, each built to sit together as a series. Outcome: A cohesive set of album covers. - [Nexair](https://mwasayi.com/studio?proj=art-direction-nexair) (Nexair, Art Direction): Art direction for Nexair. Styling, direction and layout for Nexair, built so the work reads as one considered set. Outcome: A cohesive art-directed set. - [40th Century](https://mwasayi.com/studio?proj=40th-century-digital-illustrations-series) (Personal, Illustration): A digital illustration series, 40th Century. An original illustration set built around a consistent style and world. Outcome: A cohesive illustration series. - [Vector Portraits](https://mwasayi.com/studio?proj=personalized-vector-illustration) (Personal, Illustration): A set of personalised vector portrait illustrations. Custom vector portraits, each built to keep a consistent line and style. Outcome: A cohesive portrait set. - [Waqar Gulshan](https://mwasayi.com/studio?proj=waqar-gulshan-portfolio-shoot) (Waqar Gulshan, Art Direction): Portfolio shoot art direction for Waqar Gulshan. Styling, photography direction and layout for a portfolio shoot, built so the set reads as one considered body. Outcome: A cohesive art-directed shoot. - [Permanence / Impermanence](https://mwasayi.com/studio?proj=permanence-impermanence) (Personal, Art Direction): A conceptual art and design series on permanence and impermanence. A personal, concept-led series exploring permanence and impermanence through image and form. Outcome: A resolved conceptual series. - [Boundless in Space](https://mwasayi.com/studio?proj=boundless-in-space) (Personal, Art Direction): A conceptual visual series, Boundless in Space. A personal, concept-led series exploring space and scale through image. Outcome: A resolved conceptual series.