design, measured
I work where brand, strategy and delivery meet. I shape what a brand should say, run the team that makes it, and judge the work by what it sells.
- Creative strategy
- Brand management
- Creative project management
- Performance design
- 37,000+
- leads a quarter
- 4.4x
- peak return on ad spend
- 2,483
- pre-sale signups
- $500K+
- yearly ad spend directed
- 200
- landing pages in one day
- 20+
- brands in one portfolio
Creative Project Manager Vistoria
Product design, rebranding and performance design for technology projects across Africa, run on an AI-first workflow. Formerly Talo Innovations, renamed in January 2026.
Studio Lead Lahore Leeds University, AUREA
Lead the first and second-year Integrated Foundation Studio and Digital Design Fundamentals: briefs, critiques and assessment.
Brand & Design Manager, Creative Lead Cosmo
Led 7 designers across a 20+ client portfolio. Directed creative for performance accounts spending $500K+ a year and shipped 200 SEO landing pages in one day.
Project Manager Talo Innovations
Product Designer Talo Innovations
Creative Director Agency 84
Product design for Web3 exchanges and dApps, turning complex blockchain logic into clear interfaces.
Creative Head Xiaomi Mi Store Pakistan, Smartlink
Web, social and retail creative under global Xiaomi standards. Led the Mistore.pk app redesign.
Art Lead Hive Metrics
Digital, print and storefront design for 17 fashion and corporate brands.
Lead Designer Celer Innovations
National campaigns for Osaka and Volta, including Osaka x HBL.
Senior Designer Photographire
Identities and social campaigns for early-stage startups.
enter the work
Creative direction for brands that have to sell. M. Wasay Ijaz, creative director. Six rooms and an archive.