commissions

what I do

I am a creative director and multidisciplinary designer based in Lahore, working remotely with teams worldwide. At Vistoria, a technology company building digital products and AI systems for businesses and institutions across Africa, I manage product design, rebranding and performance design for projects across the region.

I work AI first. Research, concepts, prototypes and production assets move through AI models and agents alongside the design team, which keeps iteration fast and leaves more time for the decisions that matter. Before Vistoria I led the creative at Cosmo, directing seven designers across a 20+ brand portfolio spanning fintech, telehealth, fitness, real estate and web3.

My work runs across identity, packaging, editorial, product and interface, interior visualisation and campaign, and it is judged on one thing: whether it sells. I hold an MFA in Art and Design, where I won a Gold Medal, and a Bachelor of Architecture.

stack

for

fashion · accessories · skincare · cultural · brand · civic · residential · hr tech · logistics · insurance · analytics · retail · tech · sports tech · services · luxury fashion · fashion retail · footwear & fashion · e-commerce · fitness · telehealth · healthcare · crypto · fintech · beauty · design services · gaming · mobility · real estate · ai · property · education · agency · public · research · interior

when

you need one person to own the creative across many brands.

you are launching something and it has to sell from day one.

your brand has outgrown the way it looks.

how

full-time creative director roles · project direction · retainers

work

• Saffiyah »editorial art direction, styling, photography direction
• Solaly »art direction, product photography direction, styling
• Tuffy Organics »packaging system, visual identity, art direction, product shoot
• FAAM »brand strategy, logo, identity system, guidelines

write

Lahore, Remote. EU overlap, ~4hr US East.

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