Saffiyah
MWI-2400001 · Art Direction
brief
Saffiyah needed an editorial identity that carried the clothing without overpowering it. The direction leans on warm neutrals, natural light and quiet framing so the garments lead every frame.
role
Creative Director
Editorial art direction, styling, photography direction
Saffiyah · 2024
outcome
A seasonal lookbook and campaign set that reads as one considered body of work across print and social.
for brands that have to sell
Identity, packaging and campaigns built to earn their place on the shelf and in the feed. If you have a launch coming up, I would like to hear about it.
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