Tuffy Organics
MWI-2400003 · Packaging and Art Direction
brief
Tuffy needed a packaging system that looked clean and natural without the tired organic cliches. The identity, packaging and product photography were built as one system so the brand holds together in hand and on screen.
role
Creative Director
Packaging system, visual identity, art direction, product shoot
Tuffy Organics · 2024
outcome
A full packaging and art direction set spanning identity, structure and campaign imagery.
for brands that have to sell
Identity, packaging and campaigns built to earn their place on the shelf and in the feed. If you have a launch coming up, I would like to hear about it.
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