based in lahore, working worldwide · say hello

Wasay has designed brands, products, rooms and worlds. What ties them together is the quiet second when a stranger decides to trust one.

Today he runs product design and rebranding at Vistoria, building digital products for businesses across Africa. Recent work includes the website and product for PredictMarkets and launch creative for BlockchainFX. Before that he led seven designers at Cosmo, shaping Evolve Strength and FeelAttune, and ran creative for Mi Store Pakistan. Along the way came national campaigns for Osaka, a game world for Doge Kombat, and a first-year studio he now teaches at Lahore Leeds University.

the practice

design, measured

I work where brand, strategy and delivery meet. I shape what a brand should say, run the team that makes it, and judge the work by what it sells.

  • Creative strategy
  • Brand management
  • Creative project management
  • Performance design
M. Wasay Ijaz
m. wasay ijaz, creative director
mwasayi@live.com+92 321 4686804
37,000+
leads a quarterUS land marketplace, at a $5.69 cost per lead
4.4x
peak return on ad spendPaid-social creative, up to 4.4x in its strongest week
2,483
pre-sale signupsCanadian fitness launch, at about CA$10 each
$500K+
yearly ad spend directedCreative behind performance accounts at Cosmo
200
landing pages in one dayShipped on a shared Figma system with AI-assisted production
20+
brands in one portfolioLed 7 designers inside a 22-person growth team

track record

  1. 2026–now

    Creative Project Manager Vistoria

    Product design, rebranding and performance design for technology projects across Africa, run on an AI-first workflow. Formerly Talo Innovations, renamed in January 2026.

  2. 2026–now

    Studio Lead Lahore Leeds University, AUREA

    Lead the first and second-year Integrated Foundation Studio and Digital Design Fundamentals: briefs, critiques and assessment.

  3. 2023–2026

    Brand & Design Manager, Creative Lead Cosmo

    Led 7 designers across a 20+ client portfolio. Directed creative for performance accounts spending $500K+ a year and shipped 200 SEO landing pages in one day.

  4. 2024–2025

    Project Manager Talo Innovations

the stack

tools of the trade

  1. 01Design

    • Figma
    • FigJam
    • Photoshop
    • Illustrator
    • InDesign
    • Lightroom
    • Open Design
    • Paper
    • pen.dev

  2. 02Motion & Video

    • After Effects
    • Premiere Pro
    • CapCut
    • Remotion
    • HyperFrames

  3. 033D

    • Rhino
    • Blender
    • Autodesk Maya
    • Revit
    • SketchUp
    • Lumion

  4. 04AI

    • Claude
    • Claude Code
    • Codex
    • Gemini
    • Grok
    • DeepSeek
    • Kimi K3
    • Z.ai
    • Cursor
    • Antigravity
    • Midjourney
    • Runway

  5. 05Build

    • Next.js
    • React
    • Supabase
    • Vercel
    • Railway
    • GitHub
    • Shopify

  6. 06Growth & Analytics

    • Meta Ads Manager
    • GA4
    • Search Console
    • SEMrush
    • HubSpot
    • PostHog
    • Microsoft Clarity

  7. 07Ops

    • ClickUp
    • Notion
    • Obsidian
    • Google Drive
    • Slack
    • Jira
    • Asana
    • Microsoft Teams
    • monday
COMMISSIONS ↗

enter the work

Creative direction for brands that have to sell. M. Wasay Ijaz, creative director. Six rooms and an archive.

see all of it, all at once.OPEN THE ARCHIVE »

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on air ▸ 001

I also think out loud, in 60 seconds.

Short takes on AI, markets and the work. New ones most weeks.

ALL SHORTS ↗

MWI-SH-001

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