atelier

Saffiyah

Editorial art direction for a modest fashion label, built around restraint and light.

Solaly

Product and editorial direction for a leather goods line, styled to feel crafted and durable.

Tuffy Organics

Packaging and art direction for an organic skincare brand from identity through the shelf.

Shehnai Wedding Formals

Art direction and catalogue design for Afrozeh's Shehnai wedding formals, a luxury bridal and festive collection.

Rangoon Collection Vol. 06

Catalogue art direction for Ramsha's Rangoon Vol.06, a printed lawn collection.

Riwayat Luxury Linen

Catalogue art direction for Ramsha's Riwayat luxury linen winter collection.

Zeest Embroidered Collection '20

Catalogue and campaign art direction for Azal's Zeest embroidered collection.

Chiffon Collection Vol. 13

Catalogue art direction for Emaan Adeel's Chiffon Vol.13, a festive chiffon collection.

Summer & Winter Collections 2021

Full season art direction for Circles, spanning both the summer and winter 2021 collections.

Web & Social Campaign

Web and social media campaign art direction for fashion label Mahum Asad.

Re-designed Winter 2020 Campaign

A redesigned winter 2020 campaign for footwear and fashion brand Shoebox.

Summer Collection Campaign

Art direction and campaign design for a summer fashion collection.

Fashion Websites

Web and UI design explorations for fashion brands, focused on scroll and storytelling.

Airhead (Alghanim Marine)

Packaging and art direction for Airhead products at Alghanim Marine.

Shehnai (Afrozeh)

Fashion catalogue art direction for Afrozeh Shehnai wedding formals.